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Whatever method you use to create an HTML template, there are some best practices to keep in mind. If you know HTML and CSS (or are interested in learning), then you already have the foundational skills needed to build HTML templates.Ī couple of really great tutorials on the Internet to help you get started are:Ī few really good frameworks that make the HTML template creation process easier:Ĭreating from scratch is time-consuming, but you won’t need to build a new one every time if your template is reusable.
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Some other template options to check out:Īlthough requiring a steeper learning curve, this option gives you full control over every aspect of your email’s design. Our professional, designed templates have all the elements you need to send beautiful, branded campaigns in no time.
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If you’re looking for HTML email templates, start with Vero’s Free Template Library. But since there are thousands of templates to choose from online, your email can look like anything you want. Pre designed email templates are like drag and drop editors in that they’re fast but your design style is limited to the template that you choose. Built from the ground up on the extensible MJML framework, our easy to use email editor enables your team to deliver great-looking and highly engaging emails to every device, without writing a line of code.Ī couple of great email drag and drop editors are:ģ. Vero’s drag and drop email editor is a fresh take on email design. Take this on onboarding email from our Drag and Drop editor as an example: Still, if you’re creating standard email templates with simple layouts, drag and drop editors are be a great fit.
The only downside with some email editors is that you’re limited by how much you’ll be able to customize your emails. There are many drag and drop editors that can help you create great responsive emails. Using drag and drop email editorsīy far the easiest option on the list. So make sure to note a waiting period in your marketing calendar, as it will affect your timeline. Using an email design agency is also more time consuming as you’re outsourcing the work. Though it’s more expensive than other options on this list, it’s also one of the best ways to ensure that your emails display exactly the way you want them to. This makes sense if you’re a small team and don’t have the budget to get a full-time email designer on your team but you still want custom designs.Īn email design agency will create and even design templates for you. Just as some people go to web design agencies for a website, some businesses use email design agencies. When it comes to creating an HTML email, there are a number of routes you can choose, each with its own pros and cons.
#MJML CHANGE BEETWEEN IMAGE RESPONSIVE HOW TO#
By the end of this article, you’ll know how to create great responsive emails without spending all your time on it. “Every email that marketers send has approximately 15,000 potential renderings (and that’s using conservative math).” A whopping 15,000 different ways your email can be displayed!Ĭreating emails can be a big pain, but it doesn’t have to be. Here’s what Litmus has to say about email rendering: When you send an email, you’re dealing with different ESPs, email clients, screen sizes and rendering engines. According to Litmus, there are about 1,000 email clients around the world, roughly 250 mobile email apps, and a smaller number of desktop email apps. The problem with creating HTML email templatesĮmails are difficult to create because unlike the web, there are no fully accepted standards for how they should be styled.Īnd while the web is ruled by a few major browsers, email clients are numerous. HTML emails give you more styling options, but they’re difficult to create. They still convey the message but might not be the best fit for your brand. One way to escape this complexity is to just use plain text emails rather than HTML emails. And if you’re used to creating websites for browsers, you’re probably shivering at the sight of all the inline styles and tables used for handling layout. Mozilla Email on Web Example by Lenny Johnson ( CodePen. If this layout was displayed on the web, we could do the exact same thing with this simplified version:
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Looks pretty basic right? But here’s the code behind it. Take this email from Firefox as an example: While that’s all well and good, HTML email templates in particular, are notoriously hard to create. These factors all contribute to email’s high return on investment, as much as $40 for every $1 spent, for some brands. It’s an inexpensive marketing channel that allows us to personalize customer interactions in a way no other channel can match. Email marketing is critical to any digital business.